Instead of employing many application developers, the Movement invented the idea of enabling and asking others
to build apps for the Movement platform.
Almost immediately, a number of application developers called the idea impossible. "Why would I want to write code for someone else's
Today, no one questions the benefit of apps – to a platform – to developers -- or to consumers.
What was once called a scam
by (quite literally) hundreds of people -- sending such comments to the Movement or posting them all over the web -- is now used by virtually every social media platform in existence.
The idea happily lives on as the Movement's U.S. patent number 20090063178 A1